Best Whole Life Insurance Companies

Whole life insurance can be a prudent choice for people who want to stay insured throughout their life. It also offers several other benefits that term life insurance does not.

In this article, we take a look at the benefits of whole life insurance, the different types of whole life policies available, the factors to consider while buying whole life insurance, and the best whole life insurance companies in the industry today.

Top Five Whole Life Insurance Companies

MassMutualmass mutual logo

Established In: 1851

A.M. Best: A++

Moody’s: Aa2

Standard & Poor’s: AA+

Fitch: AA+

New York Lifenew york life logo

Established In: 1845

A.M. Best: A++

Moody’s: Aaa

Standard & Poor’s: AA+

Fitch: AAA

MetLifemetlife logo

Established In: 1868

A.M. Best: A+

Moody’s: Aa3

Standard & Poor’s: AA–

Fitch: AA–

Northwestern Mutualnorthwestern mutual logo

Established In: 1857

A.M. Best: A++

Moody’s: Aaa

Standard & Poor’s: AA+

Fitch: AAA

Guardian Lifeguardian life logo

Established In: 1860

A.M. Best: A++

Moody’s: Aa2

Standard & Poor’s: AA+

Fitch: AA+

All five of these companies are financially very stable, have a very good track record in terms of claim settlements, and have been in the industry for well over a century. They also offer a wide array of policies along with riders, which you can compare with each other and pick one that meets your budget and needs.

Why Choose Whole Life Insurance over Term Life Insurance?

Lifelong Coverage

Term insurance, by definition, has a fixed term, which could be anywhere from 10 to 30 years. Once it expires, you have two options.

  • You can stay uninsured for the rest of your life, which is only possible if you do not have any financial obligations or people who are financially dependent on you.
  • You can apply for a new policy, which you might find difficult to qualify for owing to your age and health condition. Even if an insurer accepts you, they are likely to charge a higher rate compared to what you previously paid for your policy.

This is not an issue at all with whole life insurance, since it offers lifetime coverage for the policyholder. You will stay insured as long as you keep making the premium payments. It can be very beneficial, especially if you happen to have a spouse who does not work and is financially dependent on you.

Financial Benefits

Term life insurance has a death benefit, which your beneficiary will receive after your passing. Other than that, there are no living benefits associated with a term life policy.

Whole life insurance, on the other hand, not only has a guaranteed death benefit, but also has a cash value component. A portion of the premiums you pay is allocated to the cash value component, which earns interest throughout the term of the policy.

The cash value component is similar to a savings account, which you can tap into in case you are in need of money. You can either withdraw money or take out a loan from the cash value component.

The amount you withdraw is tax-deferred, as long as it does not exceed the premiums you have paid into the policy. If you take out a loan, on the other hand, you have to pay it back with interest. In case you fail to do so, the outstanding amount will be deducted from your death benefit.

Many whole life insurance companies also pay you dividends on an annual basis. These companies distribute a portion of their profits evenly among all the policyholders. Some policies offers guaranteed dividends, which means you will be paid dividends every year. Some other policies offer non-guaranteed dividends, which means you will be paid dividends only when the company makes sufficient amount of profits. The dividends you receive from your whole life policy are also tax free.

In essence, whole life insurance offers you lifelong coverage and provides living benefits like cash value and dividends, which are not available with term life insurance. So, despite the fact that it costs more, a whole life policy is a better choice for you in the long term compared to a pure term policy.

Now, let us take a look at the different types of whole life policies available.

Different Types of Whole Life Policies


A non-participating whole life policy is the simplest and also the most affordable choice for you. It usually has two components – a death benefit and a cash value component which accrues interest at a fixed rate. The premiums remain the same throughout the term of the policy.

It is called ‘non-participating’ because you, as an individual policyholder, are a non-participant in the investment activities of the company. So, you will not receive any dividends from the profits the company makes.


It has three components – a death benefit, a cash value component which grows at a fixed rate, and dividends which are paid out on an annual basis. As a participating policyholder, you are technically one of the owners of the insurance company, which means you are eligible to receive a share of the profits the company makes.

Participating whole life policies typically have a higher premium than non-participating policies.


This is similar to a participating whole life policy, wherein you receive dividends in addition to the death benefit and the cash value component. The difference, however, is that the dividends are used to buy additional coverage on your existing policy. So, every time the company pays dividends, your death benefit increases.

The only downside is that if the insurance company’s performance is exceptionally poor, your death benefit might get reduced.

Level Premium

In this type of policy, the premiums stay the same throughout the policy period. You have to pay the exact same amount every month for as long as you are insured.

Single Premium

This type of whole life policy requires you to pay the entire premium amount in a lump sum. A significant portion of your payment is allocated to the cash value component, which continues to grow at a steady rate throughout the term of the policy.

Indeterminate Premium

In this type of policy, the premium does not remain the same, but changes from time to time depending on the insurance company’s performance. If the company performs well, they charge you a lower rate.

If they perform poorly, they charge you a higher rate. It should be noted that these policies usually come with a guaranteed maximum premium. No matter how badly the company performs, your premium payments will not exceed the guaranteed maximum amount mentioned in your policy.

Limited Payment

This type of policy limits your premium payments to a shorter term, within which you have to pay the entire premium amount. The timeframe depends on the policy you choose and the terms of the insurer.

The advantage of this policy is that you can pay off the full amount of your policy in 10 or 15 years and do not have to worry about making monthly or yearly payments for the rest of your life. The disadvantage is that the premiums are usually higher compared to a regular whole life policy, due to the shortened payment schedule.

Interest Sensitive

In this type of policy, the cash value component is linked to market conditions. If the market performs well, the cash value grows at a faster rate.

If it does not, the cash value grows at a slow rate. Similarly, the premiums are linked to the insurance provider’s performance. If the company performs well, you will be charged a lower rate. If it does not, you will be charged a higher rate.

Just like indeterminate whole life policy, this one too has a maximum guaranteed premium, which is the highest rate the company can charge you irrespective of market conditions and its performance.

Factors to Consider While Buying a Whole Life Policy

Death Benefit

The amount of death benefit you need depends largely on your age. If you are young, you might want to provide your beneficiaries with a lot of money in the event of your untimely death.

In which case, you should calculate the coverage you need by taking into account various factors including your mortgage, children’s education, and any other financial commitments you might have.

In case you are older and need money for your retirement years, you might require a relatively smaller amount, since you are not likely to have any major ongoing financial obligations after your retirement.

If you are in your 60’s or 70’s and do not have any financial obligations or anyone who is financially dependent on you, you might need a policy only to cover your funeral expenses and to pay off small amounts of debts and outstanding bills, if any.

Approval Process

If you are young and in good health, you should choose a fully underwritten whole life policy, which usually includes a comprehensive medical exam. It is the best way for you to find the lowest possible life insurance rates, since you are most likely to be accepted in the Preferred or Preferred Plus category.

If you are older and have health issues, you might still want to apply for a fully underwritten policy, since some insurers have relatively lenient underwriting guidelines. If you do not qualify, you can opt for a simplified issue policy (which requires you to answer a number of health-related questions, but no medical exams) or a guaranteed issue policy (no questionnaire, no exam).

Premium Rate

Whole life policies are typically more expensive than term policies, but it does not mean that you cannot find an affordable policy. The premium rates usually vary from one insurer to another, so ask for multiple quotes, compare them with each other, and choose a policy that is relatively cheaper than the rest.

Premium Payment Schedule

Are you okay with making monthly payments for the rest of your life? If so, a regular, level-premium policy should be a good choice for you. If not, you should press the button for a limited payment policy with a shortened payment schedule or a single premium policy.

Cash Value Interest Rate

The cash value component in your policy usually grows at a fixed rate, which is predetermined by the insurance company. So, ask for quotes from multiple companies and choose the company that pays a relatively higher interest rate.

If you are young, have a steady source of income, and are not likely to dip into the cash value component, you could open the door for a policy which has a cash value component with a variable interest rate, which is linked to market conditions.

If you are older, it might not be a good option for you, since you need the cash value component to grow at a steady pace in your retirement years, which is when you might need it the most.

Why does the Financial Rating of an Insurance Company Matter?

One of the key factors you should take into account while buying whole life insurance is the financial rating of the company.

The financial stability of a company matters the most because insurance, by definition, is a long term commitment. So, it is advisable to choose a company with strong fundamentals and is likely to be around for a long time from now. The best way to determine the financial strength of an insurer is to check their financial ratings.

Agencies like A.M. Best, Standard & Poor’s, Moody’s, and Fitch rate insurance providers based on their assets, cash flow, statutory reserves, and long term financial outlook.

Insurance companies that consistently receive high ratings from these agencies are likely to be financially very stable and have the capacity to meet all their commitments – both in the short term as well as long term.

Which Whole Life Policy Is the Right Choice for You?

There are several types of whole life policies available for you to choose from, as explained above. You can choose the right type of policy for you based on a number of factors including age, income level, financial needs, and number of dependents.

If you are young, you can choose a policy whose growth is linked to market conditions, since you can afford to take risks. If you are older and averse to taking risks, you can choose a policy whose cash value grows at a steady rate.

No matter which type of whole life policy you decide to buy, make sure you get quotes from different companies and choose the best offer – both in terms of cost and the benefits offered.

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Jonathan Holloway
November 2, 2018
John Holloway is a licensed life insurance agent and co-founder at NoExam.com
Disclaimer: We make every attempt to make sure our information is up to date, but since things change often it is best to double check the data. This review is an opinion. Clicking on links may result in NoExam.com being compensated.