888-407-0714Start my Quote
About us

Buying Life Insurance Just Got Easier

Welcome to the new era of buying life insurance. Our state-of-the-art technology allows for individuals and families to shop for and buy life insurance online within a matter of minutes.

background image


We founded noexam.com as a resource to middle market consumers researching life insurance online. What’s the difference? We have removed the friction out of the traditional buying process by working with insurance companies to offer coverage via accelerated underwriting.

jon fritz headshot
Jonathan Fritz
Co-founder & CEO

Jonathan is a co-founder and CEO of noexam.com. As CEO Jonathan is responsible for developing quality strategies that align with short term and long-term initiatives. Jonathan is responsible for overseeing operation and business activities to ensure they produce results that are consistent with the strategy and mission of the company. Jonathan Fritz holds a degree in risk management and insurance and received the MDRT Top of the Table award, the industry’s highest achievement.

john holloway headshot
Jonathan Holloway

Jonathan is a co-founder of noexam.com. In this capacity, he has overseen the digital success of NoExam and spearheaded the digital transformation of sales and marketing. He has been recognized by the media as a life insurance expert, and he is a licensed life insurance agent. In his role at NoExam, Jonathan looks to bring innovation to Insurtech through data and transparency. Jonathan also volunteers with Junior Achievement of Georgia and Hire Heroes USA.

In the Press

July 29, 2019

8 Facts About Life Insurance You 100% Need To Know

“Many people end up getting pressured into buying a more expensive whole life policy from a commissioned agent,” said John Holloway, a licensed life insurance agent and co-founder of digital life insurance brokerage NoExam.com. In truth, term life insurance is what 90% of people actually need.

read more
Business Insider
August 17, 2019

Life insurance: the younger you are, the cheaper it is

An analysis of 80,000 life insurance quotes by Noexam.com revealed that the best time to buy life insurance is in your 30s. Because age and health are two of the most important factors in determining rates, you'll get similar coverage at a lower monthly cost, writes Jonathan Holloway, a life insurance agent and the founder.

read more
Sept 15, 2021

Taxes on life insurance: Here’s when proceeds are taxable

“If the payout is paid in installments, the interest that accrues on the payouts is taxable. The death-benefit is not taxable, only the interest on installments,” says Jonathan Holloway, co-founder of NoExam.com, a digital life insurance brokerage.

read more
AP News
July 25, 2018

Mea culpa: A business should own up to customer service flub

John Holloway’s insurance brokerage, NoExam.com, was honest with a customer from the get-go: He might not get a life insurance policy because he’d had cancer 10 years earlier. Holloway and his business partner, Jonathan Fritz, searched for an insurer they thought would be a good match.

read more
The Simple Dollar
August 31, 2020

Nine Signs It’s Time to Drop Your Insurance Company

Unexpected and unjustified rate spikes should be a big red flag signaling it’s time to find a new provider, says Jonathan Fritz, who has more than a decade of experience working with property and casualty insurance and co-founded the site NoExam.com.

read more
Feb 22, 2019

32 Ways to Save on Life Insurance

Another way to save on life insurance is to purchase multiple policies, a practice that is called "laddering." For example, if you need $1 million of coverage at age 30 but only $500,000 at 40 and $200,000 at 50, then buy a 10-year-term $500,000 policy, a 20-year $300,000 policy, and a 30-year term $200,000 policy..

read more

Contact Us

Our mailing address is:
No Exam Life Insurance, Inc
24 Sloane St Suite B
Roswell, GA 30075
Our office can be reached by phone at
Or you may email us at

Customer Reviews


My entire experience with No Exam was extraordinary from broker contact through policy delivery.

I offer my strongest recommendation from the perspectives of service and pricing.

MasinNovember 10, 2018

I had worked with Richard Olson in the past and had a great experience.

Heidi Blaser did an excellent job working me thru a second policy purchase, getting approved very quickly. She really does an excellent job. I have referred 2 neighbors to her for life insurance policies too. People are nervous about the process and Heidi made it easy to work through. Thank you! Five stars for sure!

AmyMarch 5, 2021

My experience with noexam.com and Life Insurance Broker Heidi Blaser was exceptional.

Ms. Blaser timely responded to my initial inquiry for a policy and she answered each of my questions in a timely manner. She also followed through with documentation I needed after the policy was issued.

Jim DOctober 18, 2021

Ready to get started?

Get a quote, compare prices, and apply online today! The new method for buying life insurance.

apply now