John Holloway
Co-founder & Director of Digital Strategy

John Holloway co-founded in 2013 with Jonathan Fritz. They both saw a common need for an improved customer experience when shopping for and buying life insurance. John Holloway has a background in computer science and web development, using his unique insights to improve the consumer's experience when purchasing life insurance.

As a father to 3 children, he knows the importance life insurance. The coverage gap in America is something he has dedicated nearly 10 years of his life to bridging. The more families he helps get coverage, the more families he can save from financial hardship due to an unexpected loss.

John Holloway is a licensed life insurance agent in the state of Georgia. He has been quoted in dozens of publications offering his expertise as both an insurance agent and small business owner.

In the Press

July 29, 2019
“Many people end up getting pressured into buying a more expensive whole life policy from a commissioned agent,” said John Holloway, a licensed life insurance agent and co-founder of digital life insurance brokerage In truth, term life insurance is what 90% of people actually need.
August 17, 2019
An analysis of 80,000 life insurance quotes by revealed that the best time to buy life insurance is in your 30s. Because age and health are two of the most important factors in determining rates, you'll get similar coverage at a lower monthly cost, writes Jonathan Holloway, a life insurance agent and the founder of
May 13, 2019
“If the payout is paid in installments, the interest that accrues on the payouts is taxable. The death-benefit is not taxable, only the interest on installments,” says Jonathan Holloway, co-founder of, a digital life insurance brokerage.
July 25, 2018
John Holloway’s insurance brokerage,, was honest with a customer from the get-go: He might not get a life insurance policy because he’d had cancer 10 years earlier. Holloway and his business partner, Jonathan Fritz, searched for an insurer they thought would be a good match and helped the customer with the application.
April 23, 2019
Unexpected and unjustified rate spikes should be a big red flag signaling it’s time to find a new provider, says Jonathan Fritz, who has more than a decade of experience working with property and casualty insurance and co-founded the site
August 1, 2019
Another way to save on life insurance is to purchase multiple policies, a practice that is called "laddering." For example, if you need $1 million of coverage at age 30 but only $500,000 at 40 and $200,000 at 50, then buy a 10-year-term $500,000 policy, a 20-year $300,000 policy, and a 30-year term $200,000 policy.

Contact Us's mailing address is:

No Exam Life Insurance, Inc
24 Sloane St Suite B
Roswell, GA 30075

Our office can be reached by phone at 888-407-0714, or you may email us at

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